Audience Survey - Film Viewing Over Summer

QUESTIONNAIRE:

ANSWERS:

What films have you seen over July/August?

It seems that the most popular film this summer was Batman, with five people out of fifteen watching this over the summer. Mamma Mia, the summer’s blockbuster was not so high in this survey, perhaps because the majority of people I asked were in the younger generation? Mamma Mia perhaps appealing to the older generation.

Where did you see these films?

By my results it seems that the cinema is still the overruling medium, with 66% of the people I asked still flocking to the big screen for the latest blockbusters or independent films. I was surprised at the lack of internet viewers, perhaps people really do feel guilty about internet piracy – or they are just dishonest. I believe my questionnaire should have had a DVD column as many people did not think to write this in the ‘Other’ column.

How did you find out about these films?

Once again, surprisingly, the internet is ousted by posters and magazines proving that the written medium is still a strong force in advertising and that the internet is not the sole contributor. Television is on an equal par, also alerting the same number of people as posters and magazines.

What nationality were the films?

The amount of UK films, as filled out by the participants of the questionnaire is surprising, as you would believe the USA to be the main distributor of films, especially those shown in mainstream cinemas such as Odeon and Vue.